About Noorin Fazal

Product designer and coach. Shaped by the education field and honed by the tech industry.

My name is Noorin (pronounced Noor-EEN) and I go by she/her pronouns. I was born in the unceded homelands of the Musqueam, Squamish, and Tsleil-Waututh Peoples also referred to as Vancouver, Canada. Both my parents were born in East Africa and studied in the UK before immigrating to Canada in the 1970s.

I work with organizational leaders and their teams to scale heart-first culture.

In 2016, I joined the founding team for SV Academy, a startup that democratizes access to tech. With over 15 years of experience in learning design, I have created award-winning programs that train on technical skills AND human skills, including growth mindset, emotional intelligence, and mindfulness.

The results have been exciting. SV Academy grads see 2.4x income expansion and 60% promotions in the first year on the job. Recently, we won an award for Most Innovative Education Company in the world from Fast Company.

Building on this startup experience, I have formulated a heart-first methodology to help leaders build cultures that are inclusive, equitable, top-performing, and importantly, scalable.

I have lived and worked in many parts of the world, including Dar es Salaam, London, Vancouver, Toronto, Dushanbe, San Francisco, Port of Spain, Florence, Crete, Buenos Aires, and Lisbon. Currently, I’m back on the west coast living and working in Seattle, Washington.

“If you want lasting results, start with heart.”

What People Are Saying

  • CHIYEDZA

    “Noorin did an excellent job of actively engaging the team, and we reflected on our company value propositions in a fun way too. Always appreciate her creative leadership.”

  • CHRISTI

    “Noorin’s experience, expertise, and empathy have propelled us to another level”

  • NICK

    “Noorin creates a culture that truly exemplifies our values and helps to fulfill our mission.”

  • KRISTIAN

    “Noorin’s insight on how to better understand and apply conscious leadership principles is invaluable and has me excited to continue learning and applying them in my life.“

  • ASHWIN

    “I immediately put our practice into action and saw the benefit. Excited to keep growing.”

  • AALIA

    “Noorin asks the BEST questions, and she asks them in a way that doesnt feel leading. They always make me think and reflect deeply, without me feeling like there's a right answer.”